Record of the Week: The Luck - If this is love
The Luck are London-born brother and sister duo Max & Esmay Luck. They make bold, striking, blood-harmony fueled Country/Americana music in the vein of their childhood heroes Fleetwood Mac, Tom Petty and The Eagles.
The standout single from PITP was ‘If this is love’ - You can pre-order our album ‘Ready to Run’ coming out on 26th July 2019
Having begun playing shows everywhere they could around the UK and Europe, the duo travelled over to the US to develop their sound in California, playing iconic venues such as The Troubadour in Los Angeles.
Paul Broucek, President of Music at Warner Brothers Pictures, was in the audience at one of their shows and began working with them. They released single “Holding On” in 2016 which quickly amassed over 1.5 Million streams on Spotify. They continued recording together working on a debut album – collaborating also with three-time Grammy Award-winning engineer/mixer Ed Cherney (The Rolling Stones, Eric Clapton, Bonnie Raitt), three-time Grammy Award winning musician/engineer/mixer Paul Hicks and Ivor Novello & ASCAP award-winner Ash Howes.
The duo have returned to the UK to release this album, coming out in July 2019. Last year they performed at festivals including The Long Road and Cambridge Folk Festival as well as doing a UK Autumn tour including a headline show at the O2 Academy 2 Islington.
They also built up a following 20,000 followers on the live streaming platform Twitch.Tv, where they regularly perform online concerts and interact with fans. They recently took part in the AmericanaFest UK in January 2019, toured the UK in March and had radio play for their first single of the album, ‘If This Is Love’ on BBC regional stations and Chris Country radio.